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Christmas with The Salvation Army of Rowan County

Christmas is a season of hope, joy, and giving — and for many families in Rowan County, it is also a season of uncertainty. The Salvation Army is here to make sure no child wakes up without a gift under the tree and no family feels forgotten during the holidays. Through programs like Angel Tree and the Red Kettle Campaign, we are meeting practical needs while sharing the love of Christ in tangible ways.

This season, The Salvation Army of Rowan County is bringing joy and support to families across our community through several key programs:

The Angel Tree Program has become a lifeline for families in our community. Each year, hundreds of children in Rowan County wake up on Christmas morning with gifts, clothing, and necessities thanks to the generosity of sponsors who “adopt” an angel from our trees.

  • Families register their children and share sizes, needs, and gift wishes.

  • Community members, churches, and businesses select an angel tag and shop for those items.

  • Our volunteers and staff make sure every gift reaches its child in time for Christmas.

This program doesn’t just provide toys. It ensures children have warm coats, shoes that fit, and essentials that parents might not otherwise afford. It gives hope to families who are struggling and joy to children who might otherwise go without.

The Red Kettle is more than a holiday symbol — it’s a lifeline. When you drop a dollar or spare change into a kettle, you’re helping neighbors right here in Rowan County.

  • Every gift stays local and directly supports Salvation Army programs.

  • Funds help with food, shelter, clothing, and utility assistance.

  • They also support youth programs, summer camps, and community outreach.

Our kettle workers — both volunteers and seasonal employees — are the face of this mission. They ring the bell not just to raise money, but to spread Christmas cheer and remind us all of the true spirit of the season.

Impact Beyond December

What’s raised at Christmas sustains our work all year long. In Rowan County, donations from the Angel Tree and Red Kettles help us:

  • Provide emergency shelter and meals for individuals and families.

  • Offer youth programs that give children safe spaces, mentorship, and opportunities to grow.

  • Support seniors with food, care, and companionship.

  • Respond to emergencies and disasters, offering comfort and aid when crisis strikes.

One small act — dropping change in a kettle, sponsoring a child, or donating online — makes an impact that lasts far beyond the holidays.

How You Can Partner with Us